Everything You Need to Know About Buying a James Allen Engagement Ring (2023)

Founded in 2006 by Oded Edelman, James Schultz, Michele Sigler, and Dean Lederman,James AllenAwesome innovative 360° video technology combined with 24/7 customer service and great prices. This turned out to be a winning combination, giving customers aspecial shopping experience for engagement ringsthat they couldn't get anywhere else and that they could enjoy it all from the comfort of their own home.

Lorraine Brantner, Director of Sales for James Allen, tells us: “Our mission is to offer consumers the highest quality diamonds and the widest selection at the best price. Our goal is to make a notoriously intimidating process more transparent and enjoyable. And of course we look forward to helping you nail the ring down!”

Find out everything you need to know about buying a Jame Allen engagement ring in advance, plus 19 of our most popular ring deals.

What does James Allen offer?

James Allen works with diamond and gem agencies around the world to provide clients with hundreds of thousands of loose stone options. The company takes chargeethical sourcingseriously and requires all partners to adhere to strict ethical standards, including the Kimberly Process. They also source their metal materials only from ethical sources. All James Allen diamonds are certified conflict free.

In addition to its established standards, James Allen has evolved over time to include additional products and services. “In the spirit of transparency and choice, we've added things like virtual try-ins, a selection of lab-grown diamonds and The Ring Studio, which has it all.personalize your ringright down to the metal and the styling of the head and shaft,” shares Brantner.

This ring studio helps engaged couples design the engagement ring of their dreams. You can choose your head style, shaft style,metal optionsand even change the shape and size of the stone in the preview. Each ring qualifies for the company's standard 30-day return window. So, with no pressure, you can watch your ring design come to life in real time with realistic images and an interactive video.

James Allen Frequently Asked Questions

Why do couples choose James Allen?

“Working with us is easy and fun! We're a commission-free team and we have a lot of fun helping clients with the perfect diamond or setting,” says Brantner. “We also love learning the story behind that special gift purchase. If you're not happy with what you've chosen after seeing it in person, we make it easy for you to return it for a refund or exchange it for something new. "

What should couples know before buying a James Allen engagement ring?

Brantner shares: "Trust your instincts! When you keep coming back to the same styleAttitude, or the same diamond over and over again, which is a sign that it could be "the one". We also believe that it is beneficial for customers to view and try different styles, shapes and sizes of center stone locally. You may think you like something in the photos, but once you try the designs, you may be surprised and want something different."

How is the James Allen shopping experience?

"Our customer service team is staffed with independent diamond and jewelry experts 24 hours a day," explains Brantner. “We offer diamond appointments at our New York location with a licensed gemologist on site. Every member of the team is happy to compare diamonds, gemstones and setting options with you." Additionally, she points out that each ring is made to order and undergoes a series of quality checks before shipment. "We make sure it's perfect!"

Does James Allen offer jewelry insurance?

“We strongly recommend customers do thisadditional insurance coveragein her jewelry,” she urges. “We recommend Jewelers Mutual for our clients in the US and Canada, and we also offer a supplemental care plan through Jewelers Mutual that offers an additional three years of coverage. Regular insurance will help if a part is lost or stolen and sometimes repairs as well. The Care Plan covers a lot between our lifetime warranty and replacement if an item is lost or stolen."

Can people try on rings when shopping online? If not, what is the size of the rings?

Brantner explains: “You definitely can! Our rings can be previewed using our virtual try-on feature so you can see how the styles will look on your finger.ring sizepreferably have it measured by a professional jeweler. We are happy to send US customers a free sizing kit upon request and we also have online measurement tools."

How does James Allen compare to his competitors?

“The James Allen experience is a special way to find an engagement ring. He offers 360° HD images of each diamond so he can really see what he's buying,” explains Brantner. The company also offers a hassle-free 30-day return window (beginning when order ships) and lifetime warranty services for jewelry care and cleaning.

“Additional repair services are also offered! If anything falls outside of our lifetime warranty, our team will discuss the labor and cost with you before proceeding,” adds Brantner. James Allen grants all customers a free ring size change for the first year (excluding eternity rings,clamping ringsand "extreme resizing that may require a new version"). In addition, the customer support team is available 24/7.

Does James Allen sound like your perfect jeweler? Discover 15 unique engagement ring options below.